A website migration can be deemed a necessary component of any business decision, such as rebranding, launching globally or even making your site secure by moving to https. There are a number of key SEO decisions that need to be considered as part of this process and if not managed correctly then your website performance is seriously at risk.
At RightSeo we have extensive experience in managing website migrations, always ensuring maximum retention of SEO rankings, traffic and conversions.
The below chart shows a business moving from one domain (yellow line) to another one (blue line) during a rebranding exercise. This resulted in a loss in ranking visibility of 50% and is the perfect case of a mis-managed website migration:
If you are going through any of the following business decisions then you MUST take into account the SEO implications as – if not managed correctly – the performance of your website will suffer:
- Change of domain
- Mergers and acquisitions
- Global / international launch
- HTTP to HTTPS
- Product or category consolidation / expansion